This post extends my latest post on personal branding through SEO. LinkedIn is the highest ranking website amongst the social profile websites. If you want your LinkedIn profile to pop up in the search engine result pages (SERP) follow the guidelines below.
At the moment I'm working on a large personal branding project for a client using a lot of Search Engine Optimization tips.
Your web pages show up in the Search Engine Result Pages (SERP). Cool, right? Sure, but what about Click Through Rates (CTR)? How many searchers actually visit your website? You can optimize CTR. Here's how.
Google is getting better at reading your website as if it were a website visitor. As time passes they will improve their skills. The latest updates in Google's algorithm are focused on finding relevant information, not webpages that are optimized for better ranking. Read more on that subject at Google's Official blog. Website owners should therefore focus on writing good content, because that's what visitors are looking for.
Dear readers, contributors,
Thanks to @jhnvdk (on Twitter) I was struggling with an issue about writing this blog in Dutch or in English. Approximately 65% of the blog visitors is Dutch, 30% is English, and the other 5% have other language settings in their browser.
Google announced their love for responsive design for mobile SEO. In sort they state:
(1) Users will better understand the use of one URL
(2) It's easier for Google's algorithm to index a single URL
(3) It's easier and more efficiënt for Google's algorithm to index the same HTML on the same URL
Op 5 juni treed de cookie wetgeving in werking. Website eigenaren zijn verplicht om de bezoeker te vragen of de website cookies mag plaatsen op de PC van de gebruiker. De gevolgen voor sitebeheerders zijn verstrekkend, of niet?
People ask me to share my sources of inspiration for online strategy and conversion. My list of sources is growing fast. I keep it up-to-date using my Twitter Favorites and Delicious.com. This post reveals some of my sources for inspiration. Don't hesitate to help me gather more inspirational articles. Just drop me a tweet (@wsluimer) or leave a comment.
When I talk to website owners or their webmaster, most of them use Google Analytics (GA) for analysing traffic and conversion rates. Some of them use Google Adwords for targeted advertising on Google's search result pages. However, most of the times they don't know about Google's Webmaster Tools at all. Do you?
First, let me get this out: Captcha is bad for conversion!
Many website administrators seem to be afraid of spam e-mails. And I agree, it's pretty annoying sometimes. But please try a new spam filter before adding Captcha to your webforms. While Captcha prevents the form to be submitted by spambots it also adds a huge usability issue. Although users seem to experience no technical issues, I think they shouldn't have to put up with the extra effort to fill it out.