Search Engine Optimization And Online Marketing Blog

How accurate are Google Analytics conversions?

On 12 Jun, 2013 By Wietse Sluimer 0 Comments

Some time ago, Google Analytics released the BETA version of Universal Analytics (UA). With the addition of the Measeurement Protocol, businesses are now able to add offline data to their Analytics account. A simple use case might be that offline conversions (e.g. by phone) can now be tracked and therefore give a (more or less) complete overview of the overall number of conversions.

No doubt that UA and the Measurement Protocol are big news. I have a question though...

Better SEO ranking by optimisation of site structure and content

On 9 Apr, 2013 By Wietse Sluimer 0 Comments

Almost every SEO report I write contains some kind of advice on stripping unnecessary HTML, Javascript or CSS for better content to structure ratio. Almost every website contains excessive code which has effect on your SEO rankings. Think of on-page Javascript or CSS which is loaded at every page request, this should not be in the HTML page. It should rather be relocated to it's own Javascript or CSS file which are included in every HTML page. It's all about clean code.

Another SEO succes

On 3 Apr, 2013 By Wietse Sluimer 0 Comments

My previous blog showed the rise of my blog in the Google Result pages. Today @martijnrijk showed me another SEO succes. The searchterm 'incentro' returns the following result. This is a great example to show what personal SEO can do for you. Present yourself everywhere your can.

Search result page - search term 'incentro'

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